Mayor Michael Bloomberg is honoring the legendary Irish rock band U2. A ceremony was held Tuesday afternoon to rename a portion of West 53rd Street in Manhattan U2 Way.
In one of the greatest PR stunts of the year, the temporary name change coincides with the release of U2's latest album No Line on the Horizon. This honor is also a way to celebrate the band's unprecedented week long stint on "The Late Show with David Letterman."
"Somewhere south of Duke Ellington Way and north of Joey Ramone Place we find ourselves," said lead singer Bono. "And we're the band where the streets have no name."
U2 is trying to find ways to encourage sales of their new album after their own label (Universal Music Group) unintentionally leaked it late last month.
Forbes reported, "UMG's Australian branch is being blamed for accidentally leaking the album, offering high quality downloads for purchase from their digital music site Getmusic.au. The downloads, which were being sold roughly two weeks before the album's February 27th Irish release date, were available for about two hours before the error was noticed."
U2 will be performing on David Letterman all this week to promote No Line on the Horizon. Also, to reward the fans that weren't tempted by the illegal leak, you can listen to the album in its entirety on the band's MySpace page, http://www.myspace.com/u2. They will also perform LIVE this Friday on ABC's Good Morning America.
For a little taste, here is a video for the first single "Get On Your Boots." Enjoy!
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